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This domain moi.co.za states the following, "Bringing Ideas to life Visually." We observed that the website also stated " Communication comes in all shapes and forms and Content is at the HEART of it all." It also stated " Ministry of Illusion takes pride in content creation and delivery across multiple platforms working alongside some of the most respected talents in our industry. Our creative conceptualization and end-to-end video solutions are applied across the board, from corporate activations to large scale events, online commercials to feature films. Pop in for a visit. We would love to hear from you." The header had 3D as the highest ranking keyword. It was followed by animation, content, and events which isn't as ranked as highly as 3D. The next words the site used was johannesburg. post was also included but might not be understood by search crawlers.